Deerland Enzymes Is Proud to Announce the Launch of Digestible, An Educational Content Portal
Kennesaw, Georgia, based Deerland Probiotics & Enzymes is proud to announce the launch of Digestible, an educational content portal within DeerlandEnzymes.com.
The enzymes and probiotics market makes up a large part of the growing $37 billion dietary supplement industry, and its rise is driven by consumer preferences for quality supplements. According to Euromonitor International, “dietary supplements and health and wellness products positioned for digestive health are among the most popular platforms by value.”
Answering complex questions and better informing the market is a challenge not only for the consumer audience, but for all members of the industry, including manufacturers. Digestible by Deerland Probiotics & Enzymes is helping solve that challenge, delivering the resources and information industry professionals need to deliver the quality, effective digestive health supplements today’s consumers demand.
“This site is a hub for all things enzyme and probiotic. Our goal is to provide a wide variety of educational information related to formulating and manufacturing digestive health supplements,” said Kristin Wilhoyte, Director of Marketing Communications for Deerland Probiotics & Enzymes.
Digestible is a frequently updated source for key topics identified via Deerland’s close tracking of industry demand. Content will be broken down into four sections: Chew with the Experts, Easy to Swallow Science, Market Breakdowns, and Gut Reactions. These content areas align not only with industry buzz, but are topics of genuine importance in supplement formulation and manufacturing.
The portal will dive into the latest trends in the enzymes and probiotic market to distill complex topics, including the latest nutrition data, supplement formulation information and distribution innovations. Deerland sees such ‘digestibility’ as key to the success of the content hub.
“With a wide range of supplement manufacturers in the industry today delivering digestive products,” Wilhoyte adds, “we see it as important to welcome new entrants, as well as industry veterans, with truly accessible content.” The dedication to digestible content is perhaps most evident in the Easy to Swallow section, which focuses on concepts important to those at the beginning stages of their manufacturing journey in the supplement market.
With Digestible, Deerland takes a big step toward thought leadership in an effort to serve the industry at large, and drive better informed decisions in the product formulation and manufacturing processes. Industry professionals can view the content portal today at deerland.com/digestible.