Stay up to date on the latest dietary supplement market trends happening in the digestive health category and learn about new innovations.
In pace with the ongoing escalation in health-related research and scientific advancements, consumers are becoming increasingly mindful of their health, translating to a surge in preventative and preservative well-being habits. As such, supplements are playing a common and vital role in the daily routines of the health-conscious consumer. However, with such a wide variety of lifestyles to cater to, the one-size-fits-all approach no longer suffices. Thus, manufacturers are now developing tailored experiences to accommodate the targeted results of the individual, providing personalized nutrition with customization fueling innovation.
Today’s consumers are making better health-conscious decisions and gaining better control of their well-being by educating themselves on ailments and ways to improve them. With countless magazine articles, television series, online forums and research studies lauding the benefits of preventative healthcare, an influx of readily available health-related information is boosting consumer awareness and driving the market demand for health-enhancing supplements. Further, with the rise in insurance plan and co-pay costs, there is an increased reliance on these alternative channels as a medium that can help them identify and self-diagnose their individual health needs. In fact, when seeking health information, 80% of the American population uses the internet throughout all parts of their health journey. Market growth, along with this upsurge in self-directed behavior, has resulted in manufacturers and retailers seeking innovative ways to create a personalized regimen tailored to specific consumers.
While younger generations have shown to be more proactive with their health than previous generations, incorporating more health-promoting habits in their day-to-day lives, personalized nutrition has become a key consumer focus in all demographics. However, to gain more control over their health and well-being, today’s consumers are seeking to target specific health concerns with customized supplement formulations. Additionally, many consumers would prefer an alternative to taking supplements in pill form or taking multiple pills for various needs. As demand continues to shift away from the all-inclusive approach, manufacturers are creating supplementary structures, foods, and beverages to meet the highly focused needs of the modern consumer.
Whether manufacturers choose to focus on a particular area of science or a specific area of the body, the opportunity for customization is endless. With a greater understanding of how genetic differences impact the way supplements are absorbed, metabolized and utilized by each individual, personalized supplement strategies are the new way for consumers to optimize health and performance based on their genetic profile and specific preferences. As consumers continue to search for niche solutions—from increased athletic performance to child-safe formulations—manufacturers are implementing an exceedingly directed approach to supplement development.
When searching for new supplements, consumers want what is best for them, not everyone else. As such, many people are taking DNA tests to learn more about their body and particular needs. As this trend continues to progress, consumers will seek more products with specified benefits and targeted results. For example, as food sensitivities become more common, people are paying closer attention to the way their body responds to what they intake. With many food sensitivities caused by a lack of necessary enzymes to help break down food, consumers are turning to enzymes in supplement form to improve gut health. However, certain enzymes have also been shown to help with muscle recovery, tissue repair and reduce inflammation, dental and sinus complaints as well. From new research to greater health consciousness, to specified needs, supplements are growing in type, application, and formulation. Thus, a dietary supplement formulation that targets the consumer’s individual needs is essential.
Deerland Probiotics & Enzymes specializes in developing customized science-backed solutions that benefit microbiome health, using probiotic, prebiotic, and enzyme technology. Our YourBlend online tool helps formulators start building a supplement geared toward specific performance benefits. Don’t know where to start? Contact us, and our product development experts will guide you through the process, from concept to commercialization.
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Digestible is your go-to resource for learning about enzymes, probiotics and their impact on digestive health. Keep up with the latest trends in dietary supplements, learn why gut health is critical to overall wellness and immunity, and the science behind it all.